Influencer Hub by adlicious
Influencer Marketing Agency
The influencer hub by adlicious connects brands with the right influencers through strategic planning, in-house production, and full-funnel expansion via paid social and UGC.
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Influencer marketing thrives on trust, which isn't built by having the largest network, but through careful selection, strong briefing, and content that doesn't feel like an ad. That’s where we come in: we find influencers who are a genuine fit for your brand, manage production and approvals closely, and ensure every story contributes to your campaign strategy.
As part of the adlicious media excellence team in Hamburg, we don't treat influencer marketing as an isolated component. Instead, it is tightly integrated with strategy, creative, and—where it makes sense—paid social amplification and complementary UGC. This turns individual posts into a campaign that performs across every level of the funnel.
As part of the adlicious media excellence team in Hamburg, we don't treat influencer marketing as an isolated component. Instead, it is tightly integrated with strategy, creative, and—where it makes sense—paid social amplification and complementary UGC. This turns individual posts into a campaign that performs across every level of the funnel.
Influencer marketing that moves your brand forward
We make brands part of the conversation using the right influencers, authentic stories, and a team that manages every step of the campaign in-house.
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We create brand experiences
Organic Content
Present your brand authentically on influencer channels – relatable and effective.
Brand Content
Exclusive content for your brand channels and creative channel takeovers that inspire.
Paid Media
Efficiently extend influencer content via paid media with secured buyouts.
Events
Bring real experiences to life with influencer-led event coverage.
Workshops
Engaging workshops on influencer marketing—led by our experts or by the influencers themselves.
How we work
01
Strategy
& Target Audience Analysis
& Target Audience Analysis
We develop influencer strategies based on your brand positioning: identifying target audiences, suitable platforms, and campaign mechanics ranging from challenges, product launches, and discount promotions to pop-up experiences, multi-day brand trips, or long-term ambassador programs. We also define a clear set of KPIs to measure success.
02
Influencer Matching
We don't just look for reach; we look for the right style, the right community, and a credible connection to the brand—whether it's a spontaneous invitation, commissioned content, or a long-term brand ambassadorship. We handle all negotiations, contract coordination, and ongoing influencer relationship management.
03
Concept
& Production
& Production
From the initial briefing and feedback on scripts and storyboards to final approval: We closely support every piece of content without diluting the influencers' authenticity, including subtitles, format variations, and brand-compliant text overlays.
04
Campaign
& Event Management
& Event Management
From coordinated multi-influencer campaigns to influencer events—whether it's a brand launch, community event, or a multi-day brand trip: We manage the timing, coordination, and on-site support to ensure the brand, influencers, and community are all pulling in the same direction. We strategically extend the most impactful moments through paid social amplification.
05
Monitoring
& Reporting
& Reporting
Every campaign is continuously evaluated and optimized. This way, we know not only what worked, but also what we can take away for the next campaign.
Warum adlicious
In-house in Hamburg.
Strategy, influencer management, production, and paid media are all under one roof—meaning streamlined processes, a single point of contact, and zero friction.
Tech-powered.
Our proprietary ad tech and data foundation make success measurable—even beyond the influencer channel.
Content that doesn't look like advertising.
We prioritize authenticity over rigid scripts because communities can tell the difference.
Holistic thinking.
At our agency, influencer marketing is directly integrated with creative, media, and tech, making it the ideal choice when you want a campaign to go beyond just content.
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MIZUNO – Awareness for running shoes
Clients who trust us
your marketing, thought through holistically
More than just influencer marketing
Looking to expand your campaign with DOOH, display, or SEA? In addition to influencer marketing, we offer comprehensive support across various digital channels. Let’s work together to maximize your reach and effectively connect with your target audience.
Examples of our influencer marketing campaigns, shown on a laptop and a smartphone.
FAQ
What is the minimum budget for influencer marketing?
It depends less on a minimum budget and more on your goals, whether that’s brand awareness, launch support, or performance-driven activation. We’ll work with you to determine the right scale.
How do you select the right influencers?
We look at content style, brand value alignment, and community quality, not just follower counts.
Can you combine influencer content with paid social or UGC?
Yes. We strategically combine influencer content, paid social amplification, and content from UGC creators as needed to ensure the campaign is effective across the entire funnel.
